Voice technology creates new behaviors that affect your brand and your business.
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Voice technology and storytelling have become two peas in a pod. From Alexa Skills that read children's bedtime stories to branded audiobooks and podcasts, storytelling through voice devices is now one of the most powerful mediums to engage people of all ages.
We've all wanted to whip up cool cocktails when we have friends over. Google has always been somewhat helpful with recipes, but when it comes to drinks, most need a more visual instruction. So we turn to YouTube, only to find ourselves frantically tapping the screen to pause and replay the video with what we hope is the least sticky finger.
Brands tend to run into the same kind of trouble when publishing voice experiences. Some can't find real users to test in real-world contexts, others are lost on best practices for voice, and most simply don't know how to seamlessly integrate voice into their user journey.
On October 17th at the Connected Health Conference (CHC), the VOICE.Health Summit brought together voice-first pioneers, health professionals, entrepreneurs, and key stakeholders to dive into the voice transformation in healthcare.