VOICE Summit Blog

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Alex Potamianos: Voice Reveals More About Your Emotions

Humans are emotionally complex. Not just in how we feel, but in how we convey those feelings. What you say and what you do communicates only a fraction of your emotions. Thousands of other cues in body language, facial expressions, and especially in the tone of your voice can paint a vivid picture of how you feel at any particular moment.

Adrien Schmidt: Humans May No Longer Need to Be Analysts

We live in an era of digital distraction. When you search for something online, the Internet comes back with 99% garbage and (maybe) one or two relevant items. Until recently, we were expected to analyze the results ourselves to find the answer. Luckily, this is less and less the case.

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Voice and Audio: Embracing the Perfect Partnership

Today's world is bustling with new information: notification bubbles, cell phone dings, and never-ending messages continually vying for our attention. While many content formats struggle to crack the code of engagement, there’s one media form that is always cutting edge, fresh, and in the ear of all demographics—audio.

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Arek Flinik: Why The Discovery Phase Can Make or Break Your Enterprise Bot

Creating a virtual agent or a chatbot is hard. Technology is evolving at such a quick pace that there's a lot of confusion around what’s possible and what’s not. And yet, chatbots are taking the market by storm.

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"Alexa, what’s my bank balance?" - The Concern of Privacy in Voice

If you had told people just a few years ago that you were going to place an always-on microphone in their home, they’d have balked, and then refused. 

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Will Voice Replace Your Website?: Six Tips for Content Management in A Voice-First World

No, not really. Voice will not replace your website. At least not any time soon. But by now, it should be obvious that we’re entering a new era of digital experiences—an era where voice assistants, chatbots, and other virtual, conversational assistants work in confluence with traditional Web and mobile applications.  

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The 101 on Content Strategy for Voice

 
Ladies and gentleman, we have a bona fide "new" channel. From assistants on our phones to virtual assistants in our cars to smart speakers in our home, the rise of Voice is bringing back the power of spoken word and storytelling. However, we need to be sure someone will want to listen to that story. We also need to make sure that the story we're telling via our Voice apps aligns with the story we are telling on our other channels. Otherwise, we will miss out on the power of Voice and work against ourselves.
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"Please Give Me Five Stars" - Does Self-Promotion Belong in Microcasting?

Imagine we're on a date. It’s our first date and you've never met me. You found me on a dating app that says I’m smart, compassionate, fun and, of course, love dogs. You’re intrigued, so we meet for a cocktail, which is at the same commitment level as listening to a flash briefing, versus inviting me to dinner, which would be more like an hour-long podcast. You aren't sure if you’re ready to give me that kind of time yet and want to test the water.

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How Interactive Voice Advertising Will Enable Marketers to Move Beyond Click-Based Metrics

Throughout its rise to prominence over the past two decades, digital advertising has achieved wild success and is—perhaps unsurprisingly now to most of us —poised to surpass traditional advertising in dollars spent.

Talking With Your Car is No Longer a Future Concept

When I was growing up, talking cars were the stuff of science fiction. On the show Knight Rider, Michael Knight worked alongside his car, KITT, to solve crimes across the highways and byways of America. Long before Knight Rider, we had Dick Tracy. His two-way radio wristwatch might just be on your arm today, paired to your smartphone.

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