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Humans are emotionally complex. Not just in how we feel, but in how we convey those feelings. What you say and what you do communicates only a fraction of your emotions. Thousands of other cues in body language, facial expressions, and especially in the tone of your voice can paint a vivid picture of how you feel at any particular moment.
We live in an era of digital distraction. When you search for something online, the Internet comes back with 99% garbage and (maybe) one or two relevant items. Until recently, we were expected to analyze the results ourselves to find the answer. Luckily, this is less and less the case.
Today's world is bustling with new information: notification bubbles, cell phone dings, and never-ending messages continually vying for our attention. While many content formats struggle to crack the code of engagement, there’s one media form that is always cutting edge, fresh, and in the ear of all demographics—audio.
Creating a virtual agent or a chatbot is hard. Technology is evolving at such a quick pace that there's a lot of confusion around what’s possible and what’s not. And yet, chatbots are taking the market by storm.
If you had told people just a few years ago that you were going to place an always-on microphone in their home, they’d have balked, and then refused.
No, not really. Voice will not replace your website. At least not any time soon. But by now, it should be obvious that we’re entering a new era of digital experiences—an era where voice assistants, chatbots, and other virtual, conversational assistants work in confluence with traditional Web and mobile applications.
Ladies and gentleman, we have a bona fide "new" channel. From assistants on our phones to virtual assistants in our cars to smart speakers in our home, the rise of Voice is bringing back the power of spoken word and storytelling. However, we need to be sure someone will want to listen to that story. We also need to make sure that the story we're telling via our Voice apps aligns with the story we are telling on our other channels. Otherwise, we will miss out on the power of Voice and work against ourselves.
Imagine we're on a date. It’s our first date and you've never met me. You found me on a dating app that says I’m smart, compassionate, fun and, of course, love dogs. You’re intrigued, so we meet for a cocktail, which is at the same commitment level as listening to a flash briefing, versus inviting me to dinner, which would be more like an hour-long podcast. You aren't sure if you’re ready to give me that kind of time yet and want to test the water.