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“Ask Mercedes” Uses IBM Watson To Answer All Your Car Questions

Ask Mercedes chatbot
Image credit: Daimler

You know that feeling when you just got a brand new car? You sit inside marveling at every little detail, maybe caress the steering wheel and breathe in that "new car smell". But wait, how do you make it open the garage door? And what does this button do?

In scenarios like these, your first line of action is to consult Google. Then, if you’re really desperate, you look it up in the car manual. It’s not a fun thing to do. Fortunately, Mercedes-Benz understands the frustration and turned to AI to make life easier for users behind the wheel.

Ask Mercedes

With the great minds behind Daimler AG and IBM, a new virtual assistant called “Ask Mercedes” was created based on IBM Watson’s conversational AI to answer common car questions in real time.

The “Ask Mercedes” chatbot uses Natural Language Processing to pinpoint what a confused user is asking, then it may ask a few follow up questions to narrow it down before quickly guiding them using text, graphics, and media. Owners of the E- and S-Class have the added aid of augmented reality where they can use their smartphone camera to scan the car’s interior and have the app virtually point out what’s what.

The fun part is the bot isn’t limited to just explaining car functions. You can also get nosy with questions like, “who is the head of Mercedes?” and, “what are these seats made from?” 

This nifty “Ask Mercedes” app has been rolling out across their models since late 2017 and is currently being translated into more languages. Users can either download the “Ask Mercedes” app, connect with the chatbot on Facebook Messenger, or use Amazon Echo or Google Home.

According to the Daimler website, Britta Seeger, a member of their Board of Management says of the app, "We are creating a personalized customer experience that goes well beyond the vehicle. With innovative services such as 'Ask Mercedes', we are further expanding our digital ecosystem."


Meet the team behind Mercedes-Benz’s voice assistants

Sounds like Mercedes-Benz is getting serious about voice technology. In case you haven’t heard, the largest voice tech event in the world is coming up and Mercedes-Benz will be there. So if you’re feeling those I-heart-cars-and-voice-tech vibes, you’ll definitely want to hear what the makers behind the bot have to say. Get your full-access pass here (or single day pass, if you must).

AI, natural language processing, Amazon Echo, Voice Assistants, Google, google home

Jenny Medeiros

Written by Jenny Medeiros

Jenny is an engineer turned tech writer. She has hands-on experience in VR, AR, video game development, and UX-focused web design. Nowadays, she partners with tech companies to help explain emerging technologies simply. When she's not writing, she's likely daydreaming and forgetting her tea.

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