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Inside VOICE podcast, Conversational design, Create

What Leaders at VaynerSmart Predict for the Future of Voice Experiences

Photo by Jonas Leupe on Unsplash

On our Inside VOICE podcast, Keri Roberts was excited to chat with two innovative leaders at VaynerSmart—an extension of the digital services powerhouse: Vaynermedia led by the renowned Gary Vaynerchuk.

The first episode featured Director of Innovation Claire Mitchell who talked about the current state of design and where it's headed; while the second episode invited VP Head Patrick Givens to spill his thoughts on Voice on the go. Both are professionals in the thick of designing and marketing Voice experiences, so these episodes are an open window into what's really happening in the industry.

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Inside VOICE podcast, Conversational design, Interview

Creating a Framework for Your Voice Experience

A week after speaking with Scott Westwater on the four steps to create a Voice experience, our bubbly host Keri Roberts reeled in Susan Westwater to talk about creating a useful and usable framework for voice experiences.

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Conversational design, Accessibility, Wearables

Voice UX: Improving Audio Clarity for Users with Hearing Loss

Since many of you prefer your information in writing, we've decided to convert some of our favorite episodes of our Inside VOICE podcast into bite-sized blog posts so you can scroll and skim at your own pace.

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Conversational design, Guest post, Content strategy

Will Voice Replace Your Website?: Six Tips for Content Management in A Voice-First World

No, not really. Voice will not replace your website. At least not any time soon. But by now, it should be obvious that we’re entering a new era of digital experiences—an era where voice assistants, chatbots, and other virtual, conversational assistants work in confluence with traditional Web and mobile applications.  

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Conversational design, Startups,

Ilker Koksal: Helping Enterprises Analyze Bot Performance At Scale

Bots have proven to be quick and efficient helpers that keep users engaged, streamline customer support, and even drive sales. But with the popularity of business bots on the rise, the need to track their performance is also growing in importance.

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Conversational design, Guest post, Market

How Interactive Voice Advertising Will Enable Marketers to Move Beyond Click-Based Metrics

Throughout its rise to prominence over the past two decades, digital advertising has achieved wild success and is—perhaps unsurprisingly now to most of us —poised to surpass traditional advertising in dollars spent.

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Artificial Intelligence, Conversational design,

Award-Winning Tech Enables Emotionally Intelligent Conversations with AI


Emotion underpins most human interaction. Even for the briefest conversation, you instinctively analyze their facial expression, body language, tone of voice, and what kind of mood they're in so you can adjust your approach. When someone is sad, you react sympathetically, when your friend is angry, you speak to them calmly, when your mother-in-law is angry, you leave the house immediately. (You get our point.)

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Conversational design,

What Does Conversational AI Even Mean?

People often ask me to give them a brief, non-technical definition of "Conversational AI". And indeed, because I am passionate about this topic, I give it a try.

Conversational AI is about reducing the gulf between humans and machines. The most innate way to achieve this is through language, either in written or spoken form. The most common examples of this are Chatbots or Voice Assistants. Once our communication with machines is done in a cooperative manner beyond simple commands, we call this “Conversational AI,” where “AI” means both “Artificial” and “Augmented” intelligence. This describes the overall idea: We want to augment human capabilities in a smart way.

To picture this, think of a worker in the hospitality industry who has practiced the profession for years and ends up giving out key cards and recommending restaurants nearby. Thanks to Conversational AI, thanks to a Bot taking over these routine tasks, the receptionist can now do more sophisticated things which might need human empathy like taking care of individual guest’s needs and up-selling better rooms. The bot does what computers can do better and faster—like looking up restaurants and timetables.

In short: We want to have a world where Conversational AI works alongside humans.

Conversations can be achieved through various channels—whatever you want to name it: Cross-Channel, Multi-Channel, or Omnichannel. Indeed, there are differences, but all in all this simply describes the need to have a strategy for bi-directional communication in and across your customers’ channels of choice. And that’s for a simple reason: Users are not willing to find you anymore, to search for websites, to install apps.

This means that you need to be where your target audience is.

That’s one of the many reasons I like working with a Conversational AI Platform which is channel-agnostic. Literally, you build a conversation once and use it throughout all relevant channels. Yes, some channels support different media while others don’t and, in some aspects, even the conversation design differs.

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Conversational design, Guest post,

5 Conversation Repair Tips For Successful VUI Design

Designing a VUI? Here are five tips to ensure your next voice-first interface is smooth sailing.

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