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No, not really. Voice will not replace your website. At least not any time soon. But by now, it should be obvious that we’re entering a new era of digital experiences—an era where voice assistants, chatbots, and other virtual, conversational assistants work in confluence with traditional Web and mobile applications.
Ladies and gentleman, we have a bona fide "new" channel. From assistants on our phones to virtual assistants in our cars to smart speakers in our home, the rise of Voice is bringing back the power of spoken word and storytelling. However, we need to be sure someone will want to listen to that story. We also need to make sure that the story we're telling via our Voice apps aligns with the story we are telling on our other channels. Otherwise, we will miss out on the power of Voice and work against ourselves.
Credit: matchbox.io
Alexa and gaming have been rubbing shoulders since day one. From guiding children through LEGO adventures to multi-player trivia games for bored drivers, Voice has proven to be the new frontier of gaming.
Bots have proven to be quick and efficient helpers that keep users engaged, streamline customer support, and even drive sales. But with the popularity of business bots on the rise, the need to track their performance is also growing in importance.
Imagine we're on a date. It’s our first date and you've never met me. You found me on a dating app that says I’m smart, compassionate, fun and, of course, love dogs. You’re intrigued, so we meet for a cocktail, which is at the same commitment level as listening to a flash briefing, versus inviting me to dinner, which would be more like an hour-long podcast. You aren't sure if you’re ready to give me that kind of time yet and want to test the water.
In the mood to go to the theater? Time to check BroadwAI. Yes, we spelled that right.
Throughout its rise to prominence over the past two decades, digital advertising has achieved wild success and is—perhaps unsurprisingly now to most of us —poised to surpass traditional advertising in dollars spent.
When I was growing up, talking cars were the stuff of science fiction. On the show Knight Rider, Michael Knight worked alongside his car, KITT, to solve crimes across the highways and byways of America. Long before Knight Rider, we had Dick Tracy. His two-way radio wristwatch might just be on your arm today, paired to your smartphone.
“The 19th century was a century of empires, the 20th century was a century of nation states. The 21st century will be a century of cities.” - Wellington Webb
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Most people love a good podcast. They make the drive home feel shorter and the mindless house chores seem less of a bore. You can listen to an entire true crime documentary, enjoy a comedy standup, and keep up with the latest trends in any subject you like.
