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VOICE Summit Blog

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Susan Westwater

Susan Westwater

Co-Founder, CEO & Lead Strategist at Pragmatic Digital.

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The 101 on Content Strategy for Voice

 
Ladies and gentleman, we have a bona fide "new" channel. From assistants on our phones to virtual assistants in our cars to smart speakers in our home, the rise of Voice is bringing back the power of spoken word and storytelling. However, we need to be sure someone will want to listen to that story. We also need to make sure that the story we're telling via our Voice apps aligns with the story we are telling on our other channels. Otherwise, we will miss out on the power of Voice and work against ourselves.

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