Ladies and gentleman, we have a
bona fide "new" channel. From assistants on our phones to
virtual assistants in our cars
to smart speakers in our home, the rise of Voice is bringing back the
power of spoken word and storytelling
. However, we need to be sure someone will want to listen to that story. We also need to make sure that the story we're telling via our Voice apps aligns with the story we are telling on our other channels. Otherwise, we will miss out on the power of Voice and work against ourselves.