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Diversity, Sonic branding, Create
How Culture Affects Voice and What it Means for Conversational Designers
While teaching German to Vietnamese students, Margareth Jabczynski noticed that they would speak German almost fluently but with the slower pacing and almost musical intonation of their native language. It was like a cello trying to play the part of a drum kit, but she chalked it up to the learning curve and thought nothing more of it at the time.
