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VOICE Summit Blog

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"Please Give Me Five Stars" - Does Self-Promotion Belong in Microcasting?

Imagine we're on a date. It’s our first date and you've never met me. You found me on a dating app that says I’m smart, compassionate, fun and, of course, love dogs. You’re intrigued, so we meet for a cocktail, which is at the same commitment level as listening to a flash briefing, versus inviting me to dinner, which would be more like an hour-long podcast. You aren't sure if you’re ready to give me that kind of time yet and want to test the water.

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Daniel Hill: Micro-Casting Is the New Way to Build an Audience

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Most people love a good podcast. They make the drive home feel shorter and the mindless house chores seem less of a bore. You can listen to an entire true crime documentary, enjoy a comedy standup, and keep up with the latest trends in any subject you like.

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Inside VOICE: Designing the Westworld Alexa Skill and Voice Casting for Brands

Have you played the award-winning Alexa skill: Westworld: The Maze?

In this skill Alexa immerses you in the fantasy playground of Sweetwater, where your mission is to find the center of the maze. You can converse with different characters, hear the trains steaming through town, catch the notes of a piano playing nearby, and strategically choose your next move (to avoid an unexpectedly violent death).  

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