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The Enterprise Conversational Solution

Voicify is the market leader in voice experience management software that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights. 

The Voicify Voice Experience Platform™ enables marketers to connect with their customers by creating highly engaging and personalized voice experiences that are automatically deployed to a broad array of voice platforms such as voice assistants (Amazon Alexa, Google Assistant and custom voice assistants), chatbots and other services.  The platform enables non-technical users to deploy feature-rich voice applications quickly and efficiently while offering the flexibility of unlimited customization.

Once brands have built and deployed a voice application on the Voicify Platform, brand authors can administer voice content within the Voicify Voice Content Management System™.  The Voice Content Management System™ offers an intuitive interface that allows non-technical personnel to create, modify, and remove content for a voice application.  This allows brands to create and maintain voice experiences that are more dynamic and engaging. 

A select list of business use cases our platform is being leveraged for:
  - Customer Service / Call center deflection
  - Wait time look ups for restaurants, urgent care & hospitals
  - Voice Commerce
  - Voice Donations
  - Package tracking
  - Podcast distribution
  - Live broadcasts radio & video
  - Unique voice specific experiences
  - Voice landers for omnichannel campaigns
  - Voice activated advertisement content management
  - Collaboration tool chatbot management

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About Our Speaker

Nick Laidlaw, Co-founder and CTO

Nick Laidlaw is co-founder and CTO for Voicify. He is part of a rare breed of technical executives who still knows how to work in the trenches while inspiring team members around him. He brings over twenty years of hands-on development and leadership experience in the marketing and advertising industry. Prior to Voicify, Nick was co-founder and CTO of Agency Oasis, a national digital advertising agency focused on web solutions. He helped to grow the agency over 16 years until it was acquired in 2016.

Nick has particular expertise in Content Management Systems (CMS) architecture and implementations. His affinity for intuitive CMS solutions began in 1997 while developing custom implementations for the tourism and financial industries. Over the years, Nick has worked with a number of off-the-shelf platforms with a focus within the Microsoft .NET stack. He excelled within the Sitecore CMS community; leading development efforts on the Sitecore platform since 2006 and a multiple time Sitecore MVP.

October 6th at 10:50 AM EDT | Hey Google & Alexa, Ask Merrell to find a trail near me: A look into how Merrell established and is evolving their voice experience with Voicify

Jane Smith, Digital Marketing Director, Merrell

Jane joined the .com boom in the late 90s in Seattle, and has spent the remainder of her career in the digital marketing universe focusing on digital transformation and go-to-market strategy. Splitting her years between agencies and corporate, she has traveled and worked all over the globe, and finally settled back in her hometown of Grand Rapids, spending 9 years building the digital business of Fairly Painless Advertising before moving over to Wolverine Worldwide to lead digital marketing at Cat Footwear and now Merrell.

October 6th at 10:50 AM EDT | Hey Google & Alexa, Ask Merrell to find a trail near me: A look into how Merrell established and is evolving their voice experience with Voicify

Rachel Waldstein, Director, CRM Retention, Wolverine Worldwide

October 6th at 10:50 AM EDT | Hey Google & Alexa, Ask Merrell to find a trail near me: A look into how Merrell established and is evolving their voice experience with Voicify

Jeff McMahon, Co-founder and CEO

Jeff is co-founder and CEO at Voicify. Jeff has spent over 20 years helping brands connect to their customers using cutting-edge marketing technologies. The common thread throughout his career has been building companies and technology platforms that focus on creating rich customer experiences for digital channels such as voice, web and mobile.

Prior to Voicify, Jeff co-founded and led several organizations from inception through successful exit. Most recently, Jeff was the CEO of Agency Oasis where he led the company’s growth into one of the leading digital agencies in the country with office in Boston, Atlanta, Dallas, Los Angeles and San Francisco. In addition to his leadership responsibilities at Voicify, Jeff is an active investor, advisor and mentor to several start-up companies in the marketing technology and e-commerce spaces.

October 9th at 12:25 PM EDT | About Voicify: A platform and brand approach conversation with Voicify CEO Jeff McMahon and VP, Rashi Miller

Rashi Dhanda Miller, VP, Enterprise Solutions

Rashi is VP, Enterprise Solutions at Voicify. Rashi has worked at, sold to and partnered with agencies, publishers and startups over her 15+ year career in digital advertising. Rashi’s focus is both brand direct and agency partnerships—at Voicify she’s bringing that insight to help brands and organizations realize the tremendous growth and adoption of Conversational interfaces along with the business value of integrating Voice channel activations into their distribution, omnichannel marketing and commerce plans.

Prior to Voicify, Rashi managed advertising partnerships at The Atlantic, helping extend their unique editorial perspective to brand storytelling across all existing and emerging user touch points. Rashi’s start up experience also includes Visually, an early-stage SaaS startup disrupting the traditional agency model by having built the largest global marketplace for original, premium content. Her role was to demonstrate the value of our platform to leading B2B and B2C brands looking to fulfill content marketing and brand storytelling needs for their owned, earned and paid media distribution channels.

October 9th at 12:25 PM EDT | About Voicify: A platform and brand approach conversation with Voicify CEO Jeff McMahon and VP, Rashi Miller

Jason Fields, Chief Strategy Officer

Jason is the Chief Strategy Officer for Voicify. Jason acts as a collaborator and leader with Voicify’s partners and customers, enabling them to leverage the power of the Voicify platform to engage with their customers and prospects. Jason is an evangelist, speaker, thought leader and strategist for the company. Jason is passionate about personalizing the relationships between brands and customers, for the betterment of both. He believes in finding the ‘Youtility’ of what brands can do to better the experiences of those they serve.

Prior to Voicify Jason was the Senior Vice President, Strategy & Solutions for Rightpoint, a customer experience agency based out of Chicago. Jason also established and grew the Los Angeles office for Agency Oasis, which was acquired by Rightpoint a few years later. Jason was a founding member of the Customer Experience Advisory Board of Microsoft and spent nearly a decade as faculty with Emerson College teaching in the Master’s program for Integrated Marketing Communications. Jason sits on several company advisory boards & works with non-profits.

October 6th at 10:50 AM EDT | Hey Google & Alexa, Ask Merrell to find a trail near me: A look into how Merrell established and is evolving their voice experience with Voicify

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Throughout VOICE, our team will be responding to your feedback. You can ask questions about the topics raised during VOICE, schedule a meeting with one of our team members, or just send us your thoughts. We look forward to hearing from you.

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On-Demand Content

"Hey Google & Alexa, Ask Merrell to find a trail near me: A look into how Merrell established and is evolving their voice experience with Voicify" available after October 6th

"About Voicify: A platform and brand approach conversation with Voicify CEO Jeff McMahon and VP, Rashi Miller" available after October 9th